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Salem Evening News – Local Newspaper Trends

February 27, 2010

Karen Andreas of the Salem Evening News recently gave a talk to the board of directors at the North Shore Chamber of Commerce on the changes taking place in the world of newspapers. She had some interesting things to say about how they are adapting to the intense changes brought about by the web and [...]

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Online Banking Social Media and Blog Examples

February 19, 2010

It isn’t always easy to find good examples of online banking blogs and or social media in the financial industry that is done well. I have listed a few sites below that are examples of quality content in either the general finances or banking category and will update this list soon.
The web has grown [...]

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Selecting Keywords

December 26, 2009
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8 Tips For Getting Good PR Coverage

December 26, 2009

1. Find a creative angle that makes you worthy of being in the news or at least appear unique. See what other companies are doing in your space or how media like the New York Times, CNN and top blogs portray companies like yours.
2. Do your homework.

Research who the journalists and bloggers are in [...]

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