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Selecting Keywords

December 26, 2009
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8 Tips For Getting Good PR Coverage

December 26, 2009

1. Find a creative angle that makes you worthy of being in the news or at least appear unique. See what other companies are doing in your space or how media like the New York Times, CNN and top blogs portray companies like yours.
2. Do your homework.

Research who the journalists and bloggers are in [...]

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Promoting YouTube Videos

December 25, 2009

Make sure you not only post them on YouTube but post them into your blog posts with a keyword rich title and description. That way the search engines will index them as unique pages. When you add the transcribed or additional text to go with the video, make sure to repeat the main keyword concept [...]

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Paid Search Basics

December 25, 2009

Pay Per Click Advertising
In addition to doing “optimization” to make a website more visible in the search engine’s “main” or “natural results,” you should also balance optimization with “Sponsored Ads” or “Keyword Buys” known as “Pay Per Click” or “Pay for Position” advertising. Statistics show that a blended strategy of PPC and SEO together works [...]

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